Looking Good While You Lose Weight

Dear Readers,

Please allow me to introduce
myself; I am Janet Wood Cunliffe.
CEO of Fashion Fit Formula,
a Pivotal Edge, Inc. company.
Because Cunliffe is such a hard
name to say and spell over the
phone, I frequently just use Janet Wood.

Early in my 40’s I looked into the mirror and a plus size woman was looking back at me. Where had she come from and how do I get rid of her? I hid in black clothing for years because they made me “look thinner”. Since our company is on the fringe of the “fashion” business, I got away with it. Black is considered the color of ultimate chic. I didn’t notice or chose to ignore, that the color also made my skin look dull, older and ready for CSI to come and dissect the crime scene.

I wish I could recall the “AHA” moment, when I finally realized that it was time to stop. Stop putting off waiting to lose weight; stop hiding; and stop being ashamed of myself. Shortly after that revelation I had another revolutionary awakening! Since I was a full partner in Fashion Fit Formula, I didn’t have to dress in a corporate mode. (I could leave that for my business partner, Kathy!) It was time for the “real me” to come out. Scary!

“To break the mold” I had to buy new clothing! When I got to the Women’s section of a popular department store chain, I felt like I had transformed into Alice as she went through the looking glass! Who was designing these garments and what were they thinking? Big hideous prints that would make an elephant look the size of a barn. Investigation proved that the clothing had been designed for a size 0 to 4 and then just enlarged and enlarged. By the time the outfit had reached the 1X or “woman’s size 14-16 they were a horror. White belts around the hips, horizontal stripes, double breasted buttons, skirts with gathered waistlines! I wanted to scream “Get Real” but Kathy was with me and she would have been mortified.

That’s when I decided to start a blog. While, having your clothing in proportion to your bone structure is the critical element of looking your best. I want this blog to be a forum for sharing ideas about plus size dressing, what stores have the best selections, what styles to wear and how to get the clothes at the lowest price.

I would love to have your input!
Please email me at plussize@fashionfitformula.com

Janet